Phototag

Add time and location on photos app

Phototag

Project at

Thursdayship

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My role

  • User research
  • Prototyping
  • UX/UI design
  • Social media manage

Summary

Add timestamp / location on users own photos. PhotoTag will help users in writing diet notes,exercise diary, study timelog and so on. The user continue to record and reach the their goals.

Project goals

1. Design simple time and location logging app

2. Produce shareable social media post image

3. Set update direction to reflect active user feedback

User Mindsets

On synthesising our user research we could define 2 key personas mind sets

persona
The Planner

“I love it because I can log my plan and goals.”
The planner wants to make a log on every moment of life to reflect his personal goals and consistency.

persona
The Traveller

“I want to share my travel records with pictures on social media. ”
The traveller wants to make a special photo image to share social media or blog. They have downloaded many photo apps to meet their needs, ie. location logging app, adding a timestamp app.

App flow

phototag_appflow

User feedback analysis

Requested Features for one year, 2019, since we launched the app. We’ve updated app by analysing users app reviews.

userfeedback
phototag_appflow

Frame Design

Various photo frame designs have broadened the user's choice.

phototag_appflow

Atomic consistency

phototag_appflow

Achievement

Top Charts 19 rank at South Korea Appstore

phototag_appflow

Learnings

Update plans were determined based on user feedback.

Users’ feedback was collected periodically to determine the update function priority. Thanks to such shrewd communication with users, Phototag was able to rank 19th in paid apps. Setting the update direction and cycle was important factors in the app’s retention and a number of downloads.


You have reached more works!

View all projects or email me – potatohandskim@gmail.com